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ABOUT THE CREATOR: Callum's was founded by 13 year old Joshua, whose vision was to create a brand that blends meaning, style, and timeless values. MEANING OF THE NAME: The name Callum has its roots in Scottish Gaelic, meaning “dove.” OUR PRINCIPLES: The dove has long been a universal symbol, and at Callum's, it represents the core values that guide everything we do: PEACE – Promoting calm, balance, and harmony in every aspect of life. PURITY – Upholding honesty, integrity, and authenticity in design and purpose. NEW BEGINNINGS – Embracing change, growth, and fresh starts. OUR LOGO: The Callum's logo is more than just a design—it is a visual embodiment of these principles. The dove stands as a graceful reminder of peace, purity and the promise of new beginnings.